Global Links, MyLinks: InstaPage® Standard gives the InstaPage® Site Administrator the ability to add global links which are visible to all users, such as links to your management company's customer service page, or to other relevant or popular sites. It also contains a feature called 'MyLinks' - so members can customize their page with their own links, viewable only from their personal logon.This feature adds user personalization capability, which makes the site more useful to the user, thus encouraging repeat visits.